Bringing Green Mainstream

BusinessWeek.com

Cherokee Investment is backing the Mainstream GreenHome, a residential laboratory for green building practices they believe will protect the environment and provide solid returns to investors

Incognito is just how the house, and its financial backers, Raleigh investment firm Cherokee Investment Partners, like it. But the house, which Cherokee dubbed the "Mainstream GreenHome," requires 96% less energy to heat hot water than a comparable dwelling and is predicted to save 80,000 gallons of water per year through smart conservation methods. It was built under the National Association of Home Builders' Model Green Home Building Guidelines and just last month won a Gold Award in the NAHB Research Center's 2008 EnergyValue Housing awards. It also got one of the best scores ever in the Environmental Protection Agency/Energy Dept.'s Energy Star home efficiency rating system.

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