Construction Completed, Mainstream GreenHome Unveiled

Raleigh, N.C. - With its construction recently completed, Cherokee’s National Homebuilder Mainstream GreenHome TM opened its energy efficient doors to the public for the first time at a ribbon cutting event in Raleigh, N.C. for dignitaries and project partners. Earning countless accolades and incorporating many first-of-its-kind features throughout planning and construction, the Mainstream GreenHome is regarded as one the greenest and most influential homes in the country today.

Cherokee, the leading investor in the sustainable redevelopment of brownfields, conceived the project as a way to encourage mainstreaming of sustainable homebuilding practices nationwide. The Mainstream GreenHome is intended to show that sustainable construction is compatible with conventional building and design practices.

“Thanks to the contributions of nearly 100 project partners, the construction of the GreenHome is complete,” said Tom Darden, CEO of Cherokee. “The result of these efforts is one of the greenest new homes in that serves as an educational platform for Cherokee and developers and builders across the nation.”

The Mainstream GreenHome has received a tremendous amount of recognition recently as one of the greenest homes in the nation. It received one of the best scores ever in ENERGY STAR’s Home Efficiency Rating System. In addition, it was announced at the ribbon cutting event that the home is certified as the highest rated green residence in history of the State of North Carolina ’s green building program, NC Healthy Built Homes. And last week, the home received the first ever Gold certificate through the Green Building Initiative, which is led by the Home Builders Associations representing North Carolina ’s Triangle region. Finally, the home is the first in the nation known to be built in a typical subdivision under National Association of Homebuilders (NAHB) Model Green Home Building Guidelines.

From beautiful hardwood floors built of logs reclaimed from a riverbed to integrated solar power technologies that efficiently heat the home’s water and supply it electricity, the home utilizes a range of innovations to minimize impact on the environment without sacrificing comfort. As a result, the home has exceeded its target sustainability goals.

The Mainstream GreenHome: 

  • Uses 50 percent less fossil fuel than the conventional home
  • Consumes 50 percent less water than the conventional home
  • Retains 95 percent of all storm water on site for reuse
  • Utilizes 95 percent of all interior products (paint, carpet, adhesives) with little or no Volatile Organic Compounds (VOCs)
  • Creates an abundant wildlife habitat with significant edible landscaping

“Once it is embraced on a mainstream level, green building will have a vast impact on the environment and human health,” said Director of the National Center for Environmental Research of the U.S. Environmental Protection Agency (EPA), Dr. William H. Sanders III, “Cherokee's idea home is an idea whose time has definitely come, showing builders and home buyers that sustainable ideas and environmentally-friendly practices can be incorporated in traditional home design and for typical lifestyles.”

“The Mainstream GreenHome is exceptional because of the dozens of innovative products and systems it features, all of which exemplify the tremendous technological progress being made in the field,” said Dana Bres, of the Housing and Urban Development’s (HUD) Partnership for Advancing Technology in Housing (PATH) program. “Green is ready for the mainstream, and Cherokee is great leader and advocate to help take it there.”

Now that it is completed, the Mainstream GreenHome will serve as a living laboratory. The performance of home will be monitored, analyzed and published on an ongoing basis. Lessons learned from the project will be shared with builders, developers, architects, investors, specifiers, designers and students nationwide.

For more information about the Mainstream GreenHome please visit