Finding Green with Outdoor Living

The key to making green products appealing is to make them similar to the conventional or mainstream products that hit the sweet spot of people’s comfort zones, says Jonathan Philips, senior director of Raleigh, N.C.-based Cherokee Investment Partners, responsible for, in conjunction with more than 85 local, regional and national governmental, non-profit and private-sector partners, the National Homebuilders Mainstream GreenHome (

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