Mainstream GreenHome Program Educates Builders at NAHB Green Building Conference

St. Louis, Mo. – A program at the 2007 National Association of Home Builders’ (NAHB) Green Building Conference focused on Cherokee’s idea home project, the National Homebuilder Mainstream GreenHomeTM, and featured nearly a dozen green building experts from different fields discussing the realities of mainstreaming green building.

Featured speakers and others involved in the home’s construction offered insight on a variety of elements of green building, including the importance of green materials, building envelope, indoor air quality, energy efficiency and water efficiency. Jonathan Philips, senior director of Cherokee, moderated the program.

“We were thrilled to be a part of the NAHB’s Green Building Conference,” said Philips. “It is an important force in mainstreaming green building, the very goal of our idea home. By encouraging meaningful dialogue about the importance of environmentally-friendly construction and the realities of mainstreaming green, we hope to educate the average homebuilder about the many techniques and systems used in our home and how they can be easily adapted elsewhere.”

The GreenHome's project participants and experts in their field who presented during the program are Debora Tucker of Masisa USA, Wane Fuday, representing Koch; Alfred Niederman of Metamorphous Furniture; Kendall Sayers of Centerpoint Systems; Jack Armstrong of BASF; Larry Hartley of Beam; Tom Thompson representing Dawn Solar and Atlantis; Shawn Hatley of Blue Ridge Atlantic Enterprise, and John Bradshaw of Shaw Inc.

Following the featured speakers’ observations, a larger section of VIPs and other green industry experts were invited to offer thoughts on the future of green building and how it will be mainstreamed successfully, including Dan McFarland of Southern Energy Management; Robert Riddle of Gutter Glove; Tabitha Steinbock of Kohler; Larry Acker of Metland Systems; Angy Steiner of Panasonic; Dale Chavez of Warmboard; Toby Roberts of Wells Fargo; Kelly O’Brien of Green Building Initiative; Dan Carlson of Koch; Tommy Cleveland of NC Solar; Aimee Butler of Nichiha; Steven Koep of Marathon; Paul Svoboda from FHP Manufacturing, and Jonathan Roberts of ECO Solution.

Prior to the program, Cherokee was awarded the National NAHB Green Building Advocate of the Year award for its work on the GreenHome. Also, key designer for the home, Bill McDonough, served as conference keynote and in his opening address, described Cherokee’s sustainability efforts and specifics of the GreenHome project.

At last year’s official groundbreaking event, Cherokee’s GreenHome was the first home in the nation known to be built in a typical subdivision under the National Association of Home Builders’ (NAHB) Model Green Home Building Guidelines. Now more than 100 homes meet such guidelines. In addition, the home will be certified with the Environmental Protection Agency/ US Department of Energy (EPA/DOE) Energy Star Program and the North Carolina Solar Center’s Healthy Built Homes state program, among others.

For more information about project features for the Mainstream GreenHome, please visit